Hair Color

You wouldn’t do your own dental work or give yourself a tattoo, so why would you think it’s ok to do your own hair color? - John C. Simpson

REDKEN Chromatics - Permanent Hair Color

What makes Chromatics different?

You’ve heard of calcium to fortify your bones and exercise to fortify your muscles…but what are you doing to keep your hair strong and healthy? Introducing new Chromatics—this revolutionary professional haircolor fortifies every strand giving you shinier, healthier-looking hair and amazing color after just one salon visit. Read on to learn why you should choose a Chromatics color service—then talk to your stylist about booking your appointment today!

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REDKEN Shades EQ Cream - Semi Permanent Hair color

Introducing NEW Shades EQ Cream

Redken’s latest salon haircolor featuring a creamy, conditioning formula with pomegranate oil and rice protein. Because Shades EQ Cream is a gentle no-lift, no-ammonia haircolor cream, you get rich, radiant color and stunning shine without the major commitment of a permanent color service. Even if you already love your natural hue, try clear Shades EQ Cream for dose a of gorgeous shine. Not sure what to try? Here are some ideas to get you started, and then go see your stylist!

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It’s a Blonde Thing™ Keratin Lightening System

Infused with our exclusive natural keratin, It’s a Blonde Thing lightens and brightens while improving the integrity of the hair. The advanced technology fills the empty spaces in the cuticle with keratin—reducing porosity, protecting against chemical breakage and leaving the hair shiny and healthy.


Keratin strengthens & restores damaged hair
Collagen enhances softness & shine
Silk protein improves moisture balance


  • Offers up to seven levels of lift for optimal results
  • Versatile for use on or off scalp
  • Formulated for use exclusively with It’s a Blonde Thing Developer (10, 20, 30, 40 vol.)
  • NO dusting. NO drying. NO swelling for hours after mixing with developer!
  • Keratin Complex’s exclusive natural keratin fills the uneven surface of the hair shaft for precise, even results.
  • Panthenol (provitamin B5) revitalizes, moisturizes and conditions while keeping the hair moist during the lightening process.
  • Unique formula turns from blue to while when processing is complete to ensure accurate results and control unwanted warmth.
  • Formulated for use with Keratin Complex Color Therapy It’s a Blonde Thing Developer (available in 10, 20, 30, 40 vol.)

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KeraHold™ Keratin-Enhanced Permanent Crème Hair Color


From the creators of the award-winning Keratin Complex™ Smoothing Therapy, KeraHold is an innovation in professional hair color inspired by proven keratin technology. KeraHold replenishes keratin and synergistically fills the porosity caused by traditional coloring processes. Keratin is driven deep into the hair shaft to even out the hair’s porosity, allowing color to anchor inside the cortex for long-lasting, even and brilliant results.

  • Our exclusive KeraHold technology is based on three components of protection for color longevity, healthy shine and brilliant results.
  • Keratin molecules penetrate the hair shaft, reducing porosity for even color distribution.
  • Micro-pigmentation technology allows small color molecules to link together inside the cortex for superior, long-lasting results.
    Wheat protein fuses the cuticle to seal in softness and shine.


  • Luxurious, brilliant results from proven keratin technology.
  • Delivers reflective, vibrant color and radiant shine—every time.
  • Keratin fills in porosity for even color distribution.
  • Micronized pigments anchor inside the cortex for superior longevity.
  • All KeraHold shades are intermixable and can create an infinite array of vibrant results.
  • 100% oxidative color
  • 100% gray coverage
  • Lifts up to 4 levels
  • Size: 3.5 fl. oz.

    Formulated for use with Keratin Complex Color Therapy KeraHold Keratin-Enhanced Developer (available in 10, 20, 30, 40 vol.)

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